Tuesday 29 March 2011

Techniques for Getting More Prospects to Rely on Your Landing Page

Let's face it; it can be hard to create web sales or leads, if you don't boast a landing page - it's that easy.

If you've been fascinated by online marketing even for awhile now, you should be aware of the significance of boasting a high converting landing page. A lot of new Internet marketers make a faux pas by leading all their traffic to their homepage or a page that isn't truly built to convert. In spite of this, that doesn't mean that putting together any sort of landing page will cause money to start coming in, no, you need to build one which your target audience is capable of connecting with and one they can have confidence in. The idea of this article is to aid you in forming that sort of landing page, which literally helps you get all that you're able to from your traffic.

Your landing page needs to have a killer design to help your prospects into leads, this the one of the key factors. Having a professional look to your page, will gain you more trust with your prospects. It's a general idea that if your landing page looks like a lot of money has been spent on the design, then the company behind it has to be good too. Take some time on your design for your landing page as you don't want it to look like it came from a young kid. Spend some money and hire a professional to help with your design who can get the job done for you. Many designers specialize in landing pages, but they can be expensive. By having your design flow for your landing page will make your story believable and betters results will be achieved. You still need a good copy and a strong call to action, but we all know that a page that feels nice, converts better.

Privacy is a big concern to your prospects, keep their contact information safe and you won't have to worry about doing anything wrong. Have a link to your privacy policy next to the form, as well as mention that their email address will be safe too. In the past few years, spamming has grown to a great extent, which is why people have become so particular about who they share their contact info with. Making sure your privacy policy states how you are going to use their contact information and why your customers matter the most. Making sure to take this step first so there are less problems later on. You don't want someone to come to you and blame you for abusing their email addresses and getting spam. Being clear when it comes to privacy is a good thing.

If you want to boost your confidence levels and trust factors offer co-branding opportunities to affiliates you are working with. Using affiliates that are well know helps you become more credible especially when clicks come from affiliate sites which can also increase your credibility in the long run.

All in all, from the above article it becomes clear that creating a trustable landing page is all about taking the right steps, at the right time. You can reach your goal if you avoid lagging behind because of lack of action.

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